Live Well Website

Privacy Policy

Effective Date: Nov 20, 2021

liveWELL Senior Living Services. (“liveWELL,” “we,” “us,” or “our”) values its customers and respects their privacy, and protecting your information is important to us. This Privacy Policy details how liveWELL handles and maintains the information collected when you visit the website found at or use one of our mobile applications, as well as through managed relationships with our customers for the provision of our products and services (collectively, the “Services”). Use of our Services is governed by our Terms of Use. This policy describes our disclosure policies, as well as the choices that you have regarding use, access, and correction of your information. This policy does not cover information you may choose to share with other users of the website.

We encourage you to review this Privacy Policy periodically. Your use of the website and Services constitutes consent to the terms contained in this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, you should not use our Services.

We may update this Privacy Policy periodically, and any changes will be reflected here. If the changes are significant we will provide a more prominent notice, and at our discretion may email you a direct notification.

Information We Collect

Information That You Provide. We collect personally identifiable information about you which you affirmatively choose to submit to us, including your name, date of birth, e-mail address,postal address, phone number, gender, ethnicity, and marital status. As a part of our Services, we may also gather personal health information that you provide to our CareGuides. Personal health information may be medical or behavioral in nature, or a combination of both. From time to time we may automatically collect certain information that may be considered personally identifiable information, such as the IP address of your computer or network connection. We may also collect information from you during phone or video calls, or via email correspondence with a liveWELL representative.

We also collect any content that you create or upload when using the Services. This may include, but is not limited to, things like pictures, care plan documents (or other personal documents that you choose to upload), calendar reminders, and services requests to be performed by a third-party provider.

Payment Processing Information. When you make a payment in connection with purchasing any of the Services, liveWELL may obtain your credit card, ACH, and/or other payment information.

Usage Information. We may collect other non-personally identifiable information such as the time and date of your visit, your location, the pages and other content that you access, and the number of times you return to the website. This information is used in the aggregate for our internal marketing and similar purposes. We may also integrate into the website technology provided by third parties (e.g., Google Analytics) to accomplish this information collection. In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.

Partner Information. Homethrive partners with certain third-party vendors to offer you some services, and we may receive certain information directly from those third parties.

How We Use Information We Collect

We use the information that we collect to provide you with our Services and to coordinate your requests for related third-party vendor services. We use your information as necessary to facilitate communication between you and us regarding the Services, as well as to improve our site and to learn about how it is used and accessed. We may use your information to contact you in the future to tell you about new services, promotions, opportunities, and other general information about liveWELL that we believe will be of interest to you. We may also use information that we collect to analyze user behavior as a measure of interest in and use of the website and may disclose such analyses to advertisers or other third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.

As necessary to provide the Services, we share pertinent personal information with select affiliates and partners for the purposes of customer support, account management, and similar. We do not sell, trade, share, or rent your personal information provided by you to us through our website to third parties who provide no affiliated services or support.

liveWELL will only use your payment processing information with your explicit consent.

We may disclose information about you to third parties if we have a good-faith belief that we are required to do so by law or legal process, to respond to legal claims, or to protect our rights, property, or safety, or the rights, property, or safety of others. We may disclose information about you to a successor organization in the event of a merger, acquisition, bankruptcy, or other sale or disposition of all or a portion our assets. The successor organization’s use and disclosure of your personal information will continue to be subject to this policy unless (i) a court orders otherwise, for example a bankruptcy court; or (ii) the successor organization gives you notice that your personal information will be subject to the successor organization’s own policy, along with an opportunity for you to opt out (which may cause you not to be able to continue to use the website). If you submit personal information after such a transfer, that information may be subject to the successor entity’s policy.

Updating Your Information

If you wish to amend or update your personal information, you may do so by emailing  with your request. A member of our customer support team will be in touch regarding your request shortly.

Social Features of liveWELL

If you provide information in any social feature of the website (for example, via online discussion forum), or to any other party through the website or Services, you should be aware that by doing so you are choosing to share your information with others and that liveWELL is unable to control how, when, or with whom those other parties may share your information.

Information Security

liveWELL takes commercially reasonable security measures to protect the information submitted to us. However, no method of transmission over the internet, or method of electronic security, is 100% secure. Therefore we cannot guarantee its absolute security. We encourage our customers and partners to retain copies of all uploaded information on their own systems.

Children’s Privacy

liveWELL services and features are not intended for children and we do not knowingly collect any personal information from children under 13 years of age.

California Privacy

California residents have additional rights regarding liveWELL’s use of your personal information, including the right to give the instruction Do Not Sell My Personal Information. Other than as expressly set forth herein, Homethrive does not sell or otherwise share your personal information with third parties.

California residents are also entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their own direct marketing purposes in the preceding calendar year. liveWELL does not share personal information with third parties for their own direct marketing purposes.

Consent to Transfer

liveWELL is operated in the United States. If you are located outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the liveWELL website or the Services, or providing us with any information, you consent to this transfer, processing and storage of your information in the United States.

Questions or Comments

If you have any questions or comments about this Privacy Policy, the practices, or use of the website or Services, please feel free to contact us at: liveWELL, llc., 1401 Pinnacle Park Lane, Suite 308, Tuscaloosa, Alabama 35406 Attn: Privacy.